The Culinary Edge

Culinary Edge Logo

The Culinary Edge (TCE) brings cutting edge culinary menu genius, unmatched council and business strategy, as well as new concept creation and guest experience. Through this acquisition and partnership, we’re ready to elevate our services, innovate continuously, and create extraordinary experiences for our clients and customers in the foodservice industry.

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TCE Offerings

Innovation icon
Innovation
Concept creation, prototyping, and virtual restaurant strategy
Brand icon
Brand
Positioning, strategy, and identity design
Menu & Product <br />Development icon
Menu & Product
Development
Sales analysis, menu engineering, and recipe development
Business Strategy icon
Business Strategy
Financial modeling, due diligence, and market analysis
Guest Experience icon
Guest Experience
Insights, experience design, and menu creation
Operations icon
Operations
Operational audits, kitchen design, and training support

Case Studies

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First Watch
What are the results of working with TCE for over a decade? In this case, being crowned America’s Favorite F&B Brand.
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SweetGreen
What comes after first place? Explore our partnership with the industry darling that everyone is sweet on.
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TCE engages clients across all corners of the F&B industry. They’ve supported early startup concepts and partnered with established brands from quick-service chains to full-service restaurants. They’ve taken their culinary expertise and applied it to hospitality and entertainment brands as well as non-commercial foodservice operators.

World-class Clients

QSR/Fast Casual

Arby's
Au Bon Pain
Blimpie
Bojangles
Boudin Bakery
Burger King
Cafe Rio
Captain D's
Caribou Coffee
Corner Bakery
Del Taco
Dunkin'
El Pollo Loco
Extreme Pita
Fazoli's
Firehouse Subs
Flippin Pizza
Fraiche
Freebirds
Freshens
Freshii
Garbonzos
Great American Cookies
Jack in the Box
Jamba Juice
Kleins Deli
Le Chic Shack
LYFE Kitchen
Marble Slab
Mazzios
McAlister's
McDonald's
Mellow Mushroom
Melt Shop
Nandos
Panda RG
Pei Wei
PepperJax
Pinkberry
Pollo Tropical
Popeyes
Pretzelmaker
Protein Bar
Quiznos
Reserve Roastery
Starbucks
Subway
Sweetgreen
Taco Johns
Togo's
The Grove
Tim Hortons
Tin Drum
Marlin Bar
Tropical Smoothie
Urbane Cafe
Veggie Grill
Vitality Bowls
Wing Stop
Yogurtland
Zoe's
Zpizza

Full Service

Applebees
Black Bear Diner
Buffalo Wild Wings
Cracker Barrel
Craftworks / Rock Bottum Restaurant & Brewery
First Watch
Greene Turtle
Huddle House
Lawry's The Prime Rib
Margaritaville
JWB Prime Steak & Seafood
Mina Group
Pacific Catch
PF Changs
Red Lobster
Red Robin
TGI Fridays
The Melting Pot
Tony Roma's
Village Inn/Bakers Square
VIPS
Yard House

Startups

Bun Mee
La Cocina
Lovebug Pizza
Momentum Machines / Creator Burger
Nourish / BBox Café
Roam
Good Uncle
Sal de Jade
Starbird
The Rec Room
Viru
Wild Cypress
Workshop Cafe
World Wrapps

Hospitality

AMC Theatres
Arclight
Bay Club
Dave & Buster's
Doubletree
FORO
Harkins Theaters
Hasbro
Hyatt
Main Event
Marriott Bistro
Sky Zone

Non-Commercial

Aramark
Delaware North
Atlassian
Presidio Trust
Skye
YMCA

Retail

Campbell's Cliff Bar
Coca-Cola
Dom's Market + Kitchen Eggland's Best
Five Suns Foods
Honey Baked Ham
Impossible Foods
Kikkoman
Kraft McCain
Naked Juice
Organic Girl
Palm Foods
Revolution Foods
Rich's
Safeway
Sargento
Strauss Creamery
Sunkist
Tesco